The Room: Piaget, In Good Company.
- Jason Gong
- 1 day ago
- 3 min read
The Room is dedicated to the experiences we curate for our community; where access leads to discovery, and shared passion brings people together.
Some rooms matter more than others.
Not because of where they are, but because of who’s in them and what they represent.
On Tuesday, March 17, we brought the Complecto community together at Piaget's flagship boutique at Hudson Yards in NYC for an evening that felt exactly like that.
Over 30 members showed up for the opportunity to get closer to a brand that, for many, has always carried a certain mystique.
Membership Has Its Rewards
A month ahead of Watches and Wonders, our members had the opportunity to preview Piaget’s upcoming novelties - that kind of access is rare and something we didn’t take lightly.
It’s one thing to encounter a watch after it’s been launched, photographed, and written about. It’s another to experience it up close, on the wrist, forming your own perspective in real time with friends - it's the kind of shared experience that makes a moment memorable.
A Personal Connection
My connection to Piaget runs deeper than this event. It’s my father’s favorite brand, the one he was always drawn to (but never owned), long before I understood their heritage or appreciated the beauty and impact of a tiny gold dress watch. And one of the two watches I inherited from my grandfather is also a Piaget (now in for service at their manufacture in La Côte-aux-Fées).
So hosting a night like this carries a different kind of weight for me because it’s not just about bringing people together. It’s about sharing something that’s been part of my own story for a long time and creating space for others to form and celebrate their own connection to it.
Craft, Up Close
The evening wasn’t just about looking at watches behind glass, it was about experiencing Piaget’s savoir-faire in a very personal way.
Members stepped into Piaget’s world through hands-on atelier experiences, trying their hand at gold engraving and working with gemstones in a way that reframed the level of artistry behind each piece.
We also spent time with Stanislas Rambaud, Piaget’s new American brand president, who previously served as IWC’s U.S. president since 2021.
When leadership shows up and engages sincerely and directly with the community, it changes the dynamic. Conversations expand, insights are gained, and you begin to feel just how much that passion for the brand matters.
A lucky Complecto member even won a lunch with Stan. A gesture like that goes a long way. Why Piaget, Why Now
There’s a real shift happening around Piaget right now.
A growing surge in interest around vintage Piaget - especially from the ’70s and ’80s - is bringing renewed attention to a brand that once defined effortless, design-forward cool. That momentum is carrying into what they’re doing today in a way that feels deeply considered.
Recent releases like the Piaget Polo 79 don’t feel like nostalgia plays. They feel like a continuation of what Piaget has always done well - imparting an artisanal quality that you feel the moment the watch hits your wrist.
And then there’s the Piaget Andy Warhol Watch, a new collection that pays homage to the cushion-shaped yellow gold Piaget watch Warhol purchased in 1973, while offering a level of customization that allows collectors to create something truly special.
That combination of heritage, design, and individuality is what makes this moment for Piaget feel compelling. Give their Andy Warhol configurator tool a spin and create your own piece unique here!
Why The Room Matters
But more than anything, the night reinforced something we believe in deeply: the room matters.
It’s the mix of people. The sense of belonging, the curiosity, and exchange of perspectives. A room full of collectors, creatives, newcomers - people at different points in their journey - all engaging with the same experience in their own way.
If you’re interested in being part of moments like this - more access, more context, more rooms that bring great people together - you belong here.
This is what The Room looks and feels like. And we’re just getting started.
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